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Career Orientation Program


Total no. of beneficiaries assisted : 8000

Majority of students leave educational institutions with only a vague knowledge of employment opportunities and with little insight to the most appropriate career direction for their abilities, interest and personality. This leads to low morale, disinterest and de-motivation, translating into poor performance and bad service levels even if placed somewhere. A large numbers of college-leavers receive no training beyond academics and become virtually unemployable. And yet, if pointed in the correct direction, could have become assets to the country. The Career Orientation Programme conceived by the Kerala State Women’s Development Corporation aims to offset this pressing concern by providing guidance and mentorship to the students at the turning point in their life, when it matters the most, so that they go forward with their career with the hope for a promising future.

As a part of its Career Orientation Programme, 40 women’s colleges of the State are covered. The main focus area of the programme was as follows:

  • Different jobs and their work profile
  • Employer expectations
  • Behavioral approach to interviews etc.
  • Different scholarships available for women

NIIT Program


The broad training initiatives that are undertaken by The Kerala State Women’s Development Corporation Ltd. (KSWDC), focuses on economic empowerment of women in terms of providing technical and non-technical skills. In 2011, we completed Employability training programme for graduate women in Kerala in collaboration with NIIT India Private Limited, for those students who completed plus two and above. We have given training for 1016 women and have ensured a good 75% placement.. The three types of placement assured training programmes were:

  • Certificate programme in store services (CPISS)
  • Certificate programme in BPO
  • Certificate programme for PC and Hardware maintenance

In addition to the above courses we had also provided for training in PGDBO (Post Graduation diploma in Banking Operation. The objective of this programme was to build a pool of banking professionals in Kerala, who can sustain the growing momentum of the sector and help it achieve new levels of profitability and customer responsiveness. The duration of the programme was 2-6 months including full time classroom session and internship. This programme assured 100% placement assistance with a Provisional appointment letter being provided at the time of enrolment itself. The details of beneficiaries’ assisted under the above training programmes are as follows

SL No Name of the training programme No. of beneficiaries assisted Placement assured
1 Certificate programme in store services 846 736
2 Certificate programme in BPO 110 55
3 Certificate programme for PC and Hardware maintenance 60 60
4 Post Graduate Diploma in Banking Operation 44 44
Total 1060 895




REACH, Resource Enhancement Academy for Career Heights, a finishing school initiative of the Kerala State Women’s Development Corporation was launched on 29th December 2009 with a view to bridge the gap between acquired skills and required skills, for professionally qualified women. REACH is a pioneer among institutes aimed at empowering women with the required life-skills to ensure success in life. It is a Professional grooming academy which works towards the social, economic and educational advancement of women, from across all cross sections of society.

REACH caters to the needs of aspiring young women from different walks of life and fine tune their talents, trigger their skills, ignite their passion and build their confidence so that they are empowered to transform challenges to opportunities and to blossom in their full potential.

The Government of Kerala has been supporting this project since its inception in 2009. The initiative which began as an institute at Trivandrum later on spread to the Malabar region with a branch at Payannur in Kannur district. REACH has conducted a wide array of courses at these centres and have successfully placed hundreds of women in reputed firms with decent pay packages. The institute focuses on moulding competent personnel as per the current industry trends and this has given us an ever growing list of satisfied clientele. The candidates are trained in a vibrant environment that nurtures creative thinking and emotional intelligence, to carve out mature professionals.


REACH, Thiruvananthapuram has been shifted recently from its initial premises at Kaimanam to a more sophisticated facility at Kanijrampara. REACH, Kannur too is run in a well-furnished building premise at Pilathara. Both finishing schools are aesthetically equipped with state of the art facilities to ensure the right learning environment for its students. The common facilities are as follows:

  • IT enabled Smart Class rooms
  • Computer lab- PC’s, Audio- Visual facility, Interactive board, Wi-fi
  • Language lab – Language –learning software, audio-visual aids
  • State of Art Conference hall
  • Library – Collection of literary works and self-development books
  • Cafeteria


REACH was awarded the ISO certification within three months of its inception

  • REACH is dubbed the first finishing school initiative for women by the Govt. of Kerala.
  • REACH has created a niche market through its innovative outreach activities and new generation branding strategies.
  • A comprehensive curriculum developed in tune with the skill requirements of the industry.
  • A team of industry experts who facilitate industrial visits, internships and mock tests and interviews to help students sail through the job recruitment process.
  • A commendable 90% placement track record. The students of REACH have been placed in various reputed organizations such as Rajadhani Group, Muthoot Finance, NIMS, Asianet, Allianz Cornhill, S K Hospital, Sristi Computers, Ananthapuri Hospital,Aptara Learning Private Limited, etc.

REACH with its zealous team of expert trainers continues to instil the right attitude, skills and knowledge in the young and aspiring women of today and equip them to cope with strict discipline to meet life situations and challenges with ease and élan. The efforts of REACH are augmented by its robust placement cell that has forged fruitful long term relationships with several recruiters and the encouraging feedback from them speaks volumes on the quality of training that we impart to our students. Today REACH is getting popular day after day in the minds of people and is standing tall as the flagship finishing school program of the Kerala State Government.

To know more about REACH, visit http://www.reach.org.in